I recently had the pleasure of completing an executive coaching program with Ferran. We have focused on identifying strengths and opportunity scenarios improving my behaviors and skills. To reach the maximum.

Luis Folgoso
CTO Barcelona Football Team
I wanted Ferran to train our team at Lacoste Spain & Portugal. His ability to inspire, engage, and provide practical strategies has empowered our employees to open their mindset approaching obstacles in a different way.

Jose Miguel Seijó
CEO Lacoste EMEA
من وجهة نظري وبعد التعرف على المدرب فران بعد مشاركتي في دورة تدريبية اعتبرها ناجحة جدا، وحسب الأصداء من فريق العمل الذي يتقاسم نفس التقييم، أرى ان نوعية التدريب وبروفايل فران يتناسقان وعليه اقترح لكل شركة تحتاج ضخ فكر ودم جديد ان تقوم بالتواصل معه. قدرات و مميزات يجب بلا حدود

Houssem BOUZAZOUA
Senior Manager at SUEZ - MOMC

Here's The Secret
If your company doesn’t use Copilot Agentic AI
by 2026, you will be behind the competitors
AI that doesn't just answer questions but autonomously executes complex workflows.
If your people aren't using current tools, the gap is about to get wider.
Generative AI (How your teams use AI)
Ask a question, get an answer
One task at a time
Human does the thinking and coordination
Limited to chat interface
Agentic AI (Where The Market Is Going)
Define a goal, AI orchestrates the solution
Easy to use Multi-step automated workflows
AI acts across tools
Embedded in every application you use
We’ve been running agentic AI since 2025
While most enterprises are still figuring out basic prompting, we've been deploying agentic workflows via Claude for months. We know what works and what doesn't. We embed with your leadership team to identify the highest-ROAI use cases and build hands-on agentic AI workflows for your company.

The uncomfortable truth
Most Companies show zero tangible AI Value
after 12+ months of AI Rollouts
You bought the licenses. You ran the training. You hired the consultants.
And still, no real mesurable ROI. Here's what we hear from leaders like you:

NO MEASURABLE ROI "I approved €300K in AI licenses. The expected ROI hasn't materialized and the CFO is asking questions."
THE FEAR FACTOR "People are afraid AI will replace them. Nobody says it out loud, but it's killing adoption from the inside."
AI ADOPTION STUCK "We've had Copilot for 12 months and usage is at 18%. The board wants explanations and my credibility is on the line."
DIVIDED OWNERSHIP "I have the AI adoption mandate but the budget is controlled by IT. And IT thinks this is a training problem."
SILENT RESISTANCE "Middle managers say they support it publicly, but privately they're not using the tools or pushing their teams."
After many conversations with leaders, we realized the issue is not technology: it's human resistance to change. If any of this sounds familiar, we can help you solve it.
An ROAI System that converts your AI spend into measurable ROI is What You Are Missing
The fastest-growing companies don't rely on isolated AI trainings, on simply announcing that Copilot licenses are available, on assuming 'the team will adopt it naturally', or on delegating AI adoption to IT. They implement an ROAI System, built by cutting-edge experts in strategic transformation, change management psychology, and AI adoption: a system that converts low adoption into measurable ROAI.
Our Method
The ROAI System:
The 4 Stages to Turn your AI Spend
into 3x ROAI in just 90 days
We transform how your organization thinks, decides, and works with AI.
By combining strategic leadership, change management frameworks, agentic AI enablement, and adoption behavioral psychology, we turn resistance into measurable ROAI.

The Assessment
Duration: 2 weeks
Format: Interviews & Survey
We run an AI maturity audit, identify the gaps and blockers, define the highest ROI AI use cases
✅ M365 Admin Center Audit — real usage per person, per team
✅ Leadership team interviews + all-workforce questionnaire
✅ Top 10 High-ROI Use Cases by department
✅ ROAI gap quantified in € + top 3 adoption blockers identified
✅ Detailed report with immediate quick wins
Before
“We don't know why adoption is stuck”
After
“Every blocker mapped, with a 90-day blueprint to the highest ROAI”

The Alignment
Duration: 1 Full Day
Format: In-person EXCOM Workshop + Advisory
We align your C-suite around the ROAI target and asign clear ownership across departments
✅ EXCOM Alignment Workshop with CEO + full leadership team
✅ ROI Target defined and signed
✅ Resistance Intervention plan
✅ Ownership Matrix — who owns what, measured how
✅ First pilot use case selected with a named executive owner
Before
“Everyone supports AI publicly, nobody owns it"
After
"Every executive has a signed ROI target and a pilot under their name"

The Adoption
Duration: 30 Days
Format: 4 Sprints + Reporting
We equip Leaders with daily behaviors and skills to drive real adoption tied to your highest-ROI use case
✅ Workflow Integration — AI embedded into weekly operations
✅ Execution tracking: Weekly measurement of hours saved and costs reduced
✅ AI Change Champions certified to sustain adoption internally
✅ Business Impact measured in hours saved and € generated
✅ ROI Report in € — board-ready, not a theoretical business case
Before
"We’ve fun pilots that we can not measure"
After
"AI integrated into workflows. ROI quantified in euros."

The Advisory
Duration: 30 Days*
Extra after the program
Format: 2 Ai Masterminds + 1:1 Leader Advisory Benefits
After the 90 Days, we support your leaders in keeping the momentum and compound results with Masterminds and 1:1 advisory
✅ 2 AI Masterminds with the leadership team
✅ 1 Advisory Session per leader (individual strategy + unblocks)
Before
"Adoption needs constant external push"
After
"Your leaders drive it. We advise. The system runs itself."
This is not for you if...
You're looking for another cheap AI training course
There's no executive sponsor or real transformation mandate
You're not willing to measure adoption or hold leaders accountable
You want to "wait and see" how AI evolves
You believe AI adoption will happen naturally over time
This is for you if...
You lead a 200–1,000 employee organization that has already invested in AI tools
Usage is stuck below 20% despite training and rollout efforts
The board or C-suite is asking for AI ROI and you don't have clear answers
You suspect the problem is people, not technology
You want measurable behavior change and ROAI, not another slide deck
The Transformation Team

FERRAN TORT
AI & Transformation Advisor to C-suite executives.
TEDx Speaker. Psychologist.

JORDI FALGUERA
Strategic Leadership Advisor to Fortune 500 executives

IRANTZU CASAJÚS
L&D Expert
Designed behavioral programs for EU-Commission.

ALEX MARTIN
AI & Business Optimization Consultant for mid-size companies

ROSS POWER
Ex-Accenture AI Expert and
Educator for non-techies
Client Testimonials
What Clients Say About Working With Us












Our Commitment to Excellence

If at the end of the program you or your team believe it did not meet excellence, we will refund 100% of your investment.
It is either transformational or complimentary!
Inside our Client transformations
Projects and sessions where teams rethink how they approach challenges and decisions.
Ferran Tort Speaker & AI Advisor Reel
AI Workshop in Mexico City with Global Leaders GMINI
FAQs
Frequently Asked Questions
Got questions? Here’s everything you need to feel confident about working together
Is this just another AI training?
Why not hire McKinsey, BCG, or Accenture?
Why not do it internally with our IT or HR team?
How much does the program cost?
What happens if we invest and it doesn't work?
How do you measure ROI? I don't want another theoretical business case.
My C-suite isn't aligned on this. How do you handle that?
How much time does my team need to dedicate to this?
Does this work in my sector (regulated / technical / industrial)?
What happens after the 90 days? Are we left on our own?
Get your Free AI Audit
All product names, logos, and brands are property of their respective owners. Use of these names is for identification only and does not imply endorsement or affiliation. The information provided on this website, in our services, and in our products is for general educational purposes only. Nothing constitutes financial, investment, tax, legal, or professional advice, nor does it take into account your personal circumstances or objectives. Results are not guaranteed and will vary depending on market conditions, business environment, and individual effort. Past performance is not indicative of future outcomes. Testimonials reflect individual experiences and are not intended to represent typical results. You assume full responsibility for any decisions made or actions taken based on the content provided. We disclaim all liability for any loss or damage arising from reliance on this information. Always seek independent professional advice before making financial, business, or investment decisions.
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