"It has an incredible capacity to get the attention of everybody, and today I have seen some light in the eye"
Enric Paredes, GMINI
INFORMATION VS transformation
Most keynotes operate at the level of information. They give your audience facts, frameworks and tools. People nod, take notes, walk out feeling smarter. Two weeks later, almost nothing has actually changed.
This isn't because the speaker was bad. Information and behavior live in two different places inside the human brain. Information lives in the cortex, where facts get processed. Behavior lives somewhere much older, in the layers that run on identity, fear and habit. You can pour information into the cortex all day, but if it never reaches that deeper layer, your audience walks out exactly as they walked in.
Transformation is the work of reaching that deeper layer. It's harder, slower, and far less common on stage, because most speakers were never trained for it. Ferran was. That's the lens he brings to your event: not more information about AI, but the kind of intervention that shifts how your audience thinks about it, talks about it, and acts on it the moment they leave the room.
IF YOU PRODUCE EVENTS,
THIS might FEEL FAMILIAR
01. "The speaker didn't connect with the room."
No engagement, no energy, no moments. The audience sat through it politely and forgot it by lunch. You hired a headliner and got background noise.
02."It was all theory."
Frameworks, models, diagrams. Smart on the slide, useless on Monday. Your audience left with notes they'll never open and zero idea what to actually do differently.
03. "Nothing changed after the talk."
The applause was polite. The hallway chatter was lukewarm. A week later, nobody is doing anything different. You delivered a session, not a shift.
04. "They didn't get our audience.
References that didn't land. Examples built for a different market. The energy dropped by minute twenty and never
recovered. You watched it happen in real time.
05. "The headliner scored a 6."
The worst one. Everything looked fine on the day. Then the feedback came in mid-range, and you spent the week explaining to your director why the speaker you fought for didn't move the room.
the Three disciplines on stage
Ferran's work sits at the intersection of three fields that almost never meet on the same stage. Each one explains part of why audiences resist AI. All three together explain why most keynotes can't move them, and why his can.
HOW our framework wORKS
Mindset is where every real change has to start
The way your leaders think shapes everything else, so we start by reframing the patterns that keep them stuck. Once the mindset shifts, every other layer becomes possible.
Strategies are how the new mindset becomes workable
A reframe alone doesn't run a business. We translate the new way of thinking into systems and frameworks the team can actually use under pressure, on real problems, on real timelines.
Action is where most transformations quietly die
Frameworks on a slide don't change anything until someone implements them. Our agile-based approach moves the team from intention to execution, with the speed and clarity AI adoption requires.
Rituals are how change turns into identity
Behavior change only lasts when it becomes who they are, not what they're trying to do. We embed micro-habits into the team's daily rhythm so adaptability stops being effort and starts being default.
ABOUT FERRAN
"Hey there! I'm Ferran Tort—a Licensed Psychologist (#29.616), International TED Speaker, High-Performance Coach, and Trainer for Senior Leaders.
At 23, I was diagnosed with macular dystrophy, losing 90% of my vision; and the remaining 10% is fully colorblind. This plunged me into profound darkness. And the concep of growth mindset really changed my life helping me transform adversity and uncertainty into opportunity.
Over a decade, I've helped thousands of people transform their lives—from Brazil's toughest favelas to high executives at top leading companies.
I developed a Framework rooted in Cognitive Behavioral Psychology, designed to help individuals and teams achieve their peak performance and thrive on this fast changing world.
My System has been recognized by top government officials, the European Union, leading HR associations in Spain. I've delivered a TEDx talk and spoken at top universities and global conferences, inspiring thousands worldwide.
If you're seeking to create a profound impact at your next event, let's connect and craft something memorable together."
Our mind-blowing Guarantee since 2016
We stand behind our program with a bold guarantee:
If the event or training you hire us for isn’t mind-blowing,
you get your money back, no questions asked.
It’s either mind-blowing, or it’s free!
Let's meet!
20 minutes. We talk about your event, your audience and what success looks like for your team.