THIS IS MY STORY
Hello!
I'm Ferran, and I wanted to tell you a bit about myself—my story and how I went from working in some of the most dangerous favelas in the world to becoming a coach and trainer for top executives at multinational companies like Everis, Booking, Lidl, and FC Barcelona… I’ll try to sum up the most meaningful moments from the past 30 years of my life in just a few minutes… so make yourself comfortable, and I hope you enjoy it…
I was born in Barcelona, into a very scientific family—in a house full of books but without a TV… where the only “right” path was science. I did a double major in science and technology in high school to keep my options open, and I enrolled in a physics degree… the mother of all sciences. Everyone was very happy—except me. At 19, I entered the first major crisis of my life...
I dropped out of the degree and “lost a year” only to discover that what I really loved was helping people. So I enrolled in a psychology degree. Everything was going well until one day, in a developmental psychology class—and I remember it like it was yesterday—the professor talked about the active role of the student in their own development… while giving a traditional lecture as we all took frantic notes. That day I realized it made no sense and had no real value, so I stopped attending classes. But since I couldn’t tell my family I was dropping out of another degree, I developed a system: I spent the whole year working on my own projects and studied just two months a year to pass the final exams.
At 21, I began to venture into entrepreneurship and creation, and one of the biggest projects I founded was an NGO. This gave me the incredible opportunity to live and develop international cooperation projects around the world—from the most dangerous favelas in Brazil, to villages that had suffered terrible genocides, to rural areas of India without access to clean water… These journeys didn’t just fill me with unforgettable experiences, creativity, and constant learning—they also gave me a global perspective that I try to bring into everything I do. At that point, I felt like everything was starting to flow… until…
In 2015, my life took an unexpected turn. Since I was 16, I had experienced vision problems, but since I’d always been a bit of a wild kid… no one paid much attention. That changed when my brother, at the age of 16, started describing the same symptoms. We began undergoing medical tests, until they diagnosed us with a rare genetic eye disease—one that affects only 0.00002% of the population.
I remember it like it was yesterday when the doctor, right in front of my parents, said: “Ferran, it’s not that your vision is poor—you are LEGALLY BLIND. You have macular dystrophy, a condition that has reduced your vision by 90%.” And as if that weren’t enough, he added, “You also suffer from Total Irreversible Achromatopsia, which is basically extreme color blindness… meaning… your eyes only see 10% in black and white!”
And with all his empathy, he added… “You’ll have to find something else, because you won’t be able to paint anymore…”
That was one of the darkest periods of my life—I stopped painting and couldn’t see any light at the end of the tunnel. After months of struggle and research, I discovered Carol Dweck’s Growth Mindset, and I realized that in life we have two choices: we can look for excuses or for solutions—but not both at the same time.
So I chose to look for solutions. I developed systems and strategies to overcome the challenges this condition kept throwing my way. And in the process, I discovered that I was inspiring and impacting the lives of thousands of people around the world. In 2017, I had the opportunity to give my first TED Talk in Medellín, which opened the doors to professional speaking engagements.
The NGO deeply fulfilled my soul—I was making a positive impact in communities—but I still couldn’t afford an apartment in Barcelona. In 2018, we carried out major projects that were featured in national and international media (including USA Today!), and that’s when I was contacted by CEDE (Spanish Confederation of Executives and Managers). They told me they loved what I was doing in terms of community development and wanted me to bring that to their most exclusive leadership event.
I’ve always loved challenges… but I was honest with them—I told them I had no idea about leadership. Still, they decided to bet on innovation… And, to everyone’s surprise, my session ended up being the highest-rated of the entire event. That’s how executives started hiring me to do the same with their teams.
At that moment, I realized that the systems I had been developing also worked for top executives. So, at the end of 2018, I focused my efforts on creating a step-by-step method to help people reach their peak performance and achieve their biggest goals in the shortest time possible. That’s when the LEADMYMIND program was born.
Since then, I’ve had the opportunity to work with hundreds of executives from companies like Everis, Booking, Lidl, Caixabank, Sigma…; with executive associations such as APD, DCH, ADRH… and with senior government officials.
My mission is to help leaders, individuals, and teams reach their peak performance without sacrificing their mental health. To do that, I use tools from Cognitive Behavioral Psychology and business methodologies like SMART Goals, Design Thinking, and Lean Scrum.
Thank you for allowing me to share my story with you. If this journey resonated with you, feel free to reach out. I’d love to hear about your ideas, collaborate, and create impact together.
A warm hug from Bali,
Ferran
If we want different results in our teams,
we must go to the root —
to the foundations of human psychology.
FEATURED ON
7 REASONS TO HIRE FERRAN
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PURE ENERGY AND ENGAGEMENT
Ferran’s trainings are often described as an action thriller. Time will fly by—even if it’s a 4-hour session—and no matter how long it lasts, your team will definitely be left feeling like the training was too short.
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MEANINGFUL AND PRACTICAL LEARNING EXPERIENCE
The content Ferran delivers is 100% practical and applicable to everyday life—both professionally and personally. Studies have shown that when employees see the value of a training in their personal lives, it leads to meaningful learning, which improves knowledge retention and enhances its application.
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STRESS FREE MANAGEMENT
The content Ferran delivers is 100% practical and applicable to daily life, both in the professional and personal spheres. It has been proven that when employees see the usefulness of a training in their personal lives, it leads to meaningful learning—which improves knowledge retention and enhances its real-world application.
5
TRUSTED BY TOP LEADING BRANDS
Ferran has had the opportunity to work with executives from multinational companies and senior government officials, consistently receiving outstanding ratings—always above 9.2/10.
6
TAILOR MADE TO YOUR ORGANIZATION
Ferran has dedicated a large part of his life to international cooperation and has had to adapt his projects to the unique contexts of each country and community. This flexibility allows him to understand the uniqueness of your team and create a fully tailored proposal for your organization.
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MINDBLOWING GUARANTEE
Our goal is to deliver EPIC trainings and provide maximum value to our clients and their teams. We're so confident you’ll love it that if the rating of our training is below 8/10, we’ll refund 100% of your money. It's either MINDBLOWING or its FREE
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IT'S NOT INFORMATION, IT'S A REAL TRANSFORMATION
Ferran’s goal is not to provide information like so many other trainings—because, as he always says, “information is on Google.” His main objective is to create transformation, to spark structural change in his audiences—and that’s where his LEADMYMIND method comes in.